11/11 Singles Day beats Cyber ​​Monday

As a dating coach and dating consultant, I like the concept of singles day. Let me go back a minute, the only thing that doesn’t drive me crazy is that it falls on Veterans Day, which is a 100% day dedicated to the brave men and women who have served our country. Thank you for your service; we are very fortunate to live in the usa and have you.

Unfortunately, on Veterans Day, the number 11 is conducive to Chinese culture, so November 11 (11/11, in case you haven’t had coffee yet) is a day in China for singles to return. crazy and give small gifts. , HUGE gifts and just celebrate bachelorhood. Wow, does Alibaba have a brilliant marketing plan with this celebration? Today you spend $ 1 billion a minute!

And why not? Married people celebrate their birthdays with gifts, International Women’s Day March 8 is a sweet day (though not as recognized in the United States) as Mother’s and Father’s Day.

So as I write dating profiles and do my regular dating training today, I plan to check and see if these offers apply in the US. Maybe I’ll be lucky.

SINGLES DAY – November 11, 2021 – National today

WHAT IS SINGLE DAY?

Singles Day is celebrated on November 11th. It is a Chinese commercial festival that helps single people show their pride in being single. It started as a tribute to being single, where solo students at Nanjing University in China chose November 11 (because 11/11 looks like a group of sticks) to celebrate, instead of lament without a partner. It quickly became a fun, unofficial holiday in which single people from all over China indulge in pleasant dinners and tear down goods they would not otherwise buy for themselves. From these humble roots, Singles Day has become the most lucrative online shopping party in the world, with sales reaching $ 25 billion in 2017, easily surpassing Black Friday and Cyber Monday together.

THE BEST OFFERS OF THE DAY FOR SINGLES IN 2020

Uniqlo

Uniqlo offers discounts of up to 30% on some of your clothes Women, Men, i Children. Click on the respective links above to take a look at the onm offer.

TOPMAN

TOPMAN offers up to 65% clothing and jackets anywhere. Click here to browse for what is offered.

Foot Locker

Foot Locker offers up to 30% off single day deals. Check out the discounts here.

Best buy

Best Buy will offer a range of electronics discounts. Take a look at theirs Offers of the day to see what’s available

Steam

Steam offers a range of in-game discounts, including up to 20% off new releases and up to 40% off virtual reality games. See more here.

Alibaba

It wouldn’t be a bachelor’s day without Alibaba having great deals available. Take a look at theirs website to see what you can put in your hands.

Goal

It is rumored that Target offers up to 25% off Target Home, as well as discounts of up to 50% elsewhere and some Christmas offers and decorations. Check out the latest deals on their website here.

Expedia

Expedia are offering flexible flights for less than $ 200

WHEN IS SINGLE DAY 2021?

Singles Day in China is always November 11th. The date 11/11 was chosen because it looks like 4 bare sticks.

HISTORY OF SINGLES ‘DAY

On 11/11/1993 a group of lonely but positive students from Nanjing University decided that instead of regretting their lack of a significant other, they would celebrate being single. The reasoning? 11/11 looks like four individual sticks, together trying to make the most of their time.

The celebration of bachelorhood against Valentine’s Day was hooked and spread by universities in China, usually characterized by fun and harmless events. For example, one student reserved seats for others in a movie theater, forbidding couples from sitting next to each other during the screening of Beijing Love Story, a romantic film with the right name.

This level of mischief is the maximum that the celebration of the holidays extends to anti-couples. For the most part, the holidays are a shopping spree, thanks in part to Alibaba CEO Daniel Zhang, who created the first Singles Day sale in 2009, triggering a trend that has overtaken. Cyber ​​Monday in one-day transactions.

While the holidays may have been commercialized, the celebrations and theme remain in line with its founding: to celebrate who you are, your friends, and your loved ones, no matter what your relationship status.

DAY TIME LINE FOR SINGLES

11/11/1993

The day of the bachelors is born

The accepted origin story for Singles Day is that a group of students from Nanjing University decided that this day they would celebrate, instead of lamenting, being single.

11/11/2009

Singles Day becomes a shopping holiday

Alibaba CEO Jack Ma instituted the first singles day sales in 2009, laying the groundwork for the highest-grossing shopping day of the year in the world.

11/11/2012

Singles Day is Cyber ​​Monday

Singles Day surpassed Cyber ​​Monday as the largest online shopping day of the year by more than double.

28/12/2012

Alibaba Trademark Singles Day

It took three years, but in December 2012, Alibaba officially marked 双 十一 (meaning “double 11”).

11/11/2017

Singles Day breaks record for most transactions

Alibaba’s mobile wallet app, Alipay, broke the record for most transactions per second with 256,000.

SINGLE DAY SOCIAL MEDIA BUZZ

The video above shows the special delivery vehicles.

Looks like this year’s Singles Day is as popular as ever.

SINGLE DAY – SURVEY RESULTS

Survey done by one of the best Millennial Marketing Agencies:

SINGLE DAYS IN THE WORLD

Let’s look at some other vacations that refer to being single.

Days of singles in the world

Country

Party

Opportunity

Data

South Korea

Black Day

South Koreans who were not given any Valentine’s Day gifts eat Jajangmyeon noodles, which are noodles with black sauce.

April 14th

United States

Bachelor Awareness Day

The day after Valentine’s Day, singles gather to celebrate their status as singles.

February 15th

Finland

Friendship Day

Instead of celebrating their romantic couple, the good people of Finland spend February 14 celebrating friends and lovers.

February 14th

United Kingdom

National Singles Day

A day for single people to enjoy and celebrate being single.

March 11th

SINGLE TRADITIONS

Singles Day, like Cyber ​​Monday or Black Friday, is a shopping day. Although it initially began as a celebration of self and self-love, it has become an opportunity for people to give themselves fun goods and products.

Some traditions still hold, such as going out to dinner, going to the movies, ruining shameful dates, going on “dates” with other single friends to celebrate independence and self-love. As it grew and Alibaba became more involved, it became a much more consumer-oriented holiday. Now, traditionally, people buy things on singles day, which is part of how it has become the most important online shopping day of the year.

FUNNY STATISTICS ON SINGLE DAY

$ 30 billion

In 2018, Alibaba generated $ 30 billion in one day, an increase of almost 30% over 2017.

$ 1 billion per minute

The first 85 seconds of singles day generate $ 1 billion.

00:00 am

Before sales begin on Sunday, the previous Saturday night there is an electrifying show at the Mercedes-Benz Arena in Shanghai, where in 2018 the performances of Cirque de Soleil and Mariah Carey were presented.